Hashtags on Instagram are words or phrases preceded by the # symbol. They are used to categorize and label content, making it more discoverable to other users. When you use a hashtag in your caption or comment, your post will show up on the hashtag page for that hashtag. This means that people who are interested in that topic can find your post, even if they don’t follow you.
Hashtags can be used for a variety of purposes, such as:
- To reach a wider audience: If you use relevant hashtags, your post will be seen by more people who are interested in what you have to say. This can help you grow your following and get more engagement on your posts.
- To join in on trending conversations: Hashtags are often used to track and participate in trending conversations on Instagram. For example, if there is a popular event or topic happening, you can use the relevant hashtags to join in on the conversation and get your post seen by more people.
- To build community: Hashtags can be used to build community around shared interests. For example, if you are a photographer, you can use hashtags like #photography and #photooftheday to connect with other photographers and share your work.
Top hashtags on Instagram
- #love (2.1B)
- #instagood (1.6B)
- #fashion (1.1B)
- #photooftheday (1B)
- #photography (1B)
- #art (1B)
- #beautiful (816M)
- #nature (771M)
- #picoftheday (714M)
- #happy (693M)
- #follow (687M)
- #travel (685M)
- #cute (660M)
- #style (634M)
- #instadaily (627M)
- #tbt (581M)
- #followme (553M)
- #summer (539M)
- #beauty (522M)
- #fitness (514M)
- #like4like (514M)
- #food (502M)
- #instalike (493M)
- #photo (482M)
- #selfie (450M)
- #friends (436M)
- #music (434M)
- #smile (432M)
- #family (432M)
- life (431M)
- #fun (430M)
- #girl (424M)
- #likeforlikes (385M)
- #motivation (344M)
- #lifestyle (338M)
- #likeforlike (327M)
- #sunset (320M)
- #amazing (286M)
- #nofilter (284M)
- #instamood (276M)
- #sun (269M)
- #follow4follow (250M)
- #inspiration (235M)
- #followforfollow (211M)
- #instapic (205M)
- #bestoftheday (200M)
- #cool (165M)
- #swag (144M)
- #night (144M)
- #happybirthday (121M)
Popular B2B hashtags
- #smallbusiness (118M)
- #business (107M)
- #entrepreneur (97M
- #socialmedia (35M)
- #digitalmarketing (28M)
- #sales (20M)
- #tech (19M)
- #leadership (18M)
- #innovation (13M)
- #networking (12M)
- #SEO (9.1M)
- #contentmarketing (7.3M)
- #marketingstrategy (6.9M)
- #businesstips (5.8M)
- #startups (5.4M)
- #productivity (3.9M)
- #strategy (3.8M)
- #b2b (2.9M)
- #consulting (2.9M)
- #workplace (2.3M)
- #professionaldevelopment (1.3M)
- #leadgeneration (940K)
- #b2bmarketing (575K)
- #saas (516K)
- #thoughtleadership (194K)
Popular B2C hashtags
- #fashion (1B)
- #beauty (522M)
- #fitness (514M)
- #explore (468M)
- #lifestyle (338M)
- #foodporn (296M)
- #foodie (238M)
- #instafood (234M)
- #instafashion (182M)
- #travelgram (171M)
- #shopping (153M)
- #homedecor (138M)
- #fashionista (134M)
- #instatravel (124M)
- #sale (95M)
- #shoplocal (81M)
- #summervibes (58M)
- #instabeauty (26M)
- #styleinspo (24M)
- #discount (13M)
- #instashop (10M)
- #healthAndwellness (8M)
- #instasale (1.7M)
- #productreview (1.2M)
- #b2c (387K)
Hashtags for Instagram likes
- #love (2.1B)
- #instagood (1.6B)
- #instagram (1B)
- #follow (687M)
- #instadaily (627M)
- #instalike (493M)
- #like (356M)
- #explorepage (324M)
- #followforfollowback (284M)
- #instamood (276M)
- #insta (206M)
- #fyp (182M)
- #instafashion (182M)
- #daily (168M)
- #like4likes (142M)
- #instalove (135M)
- #instaphoto (121M)
- #likeforlikes (112M)
- #instacool (108M)
- #followers (104M)
- #comedy (79.5)
- #like4follow (73.1M)
- #follow4followback (67.5M)
- #likeme (42.7)
- #likesforlikes (11M)
Dog Instagram hashtags
- #dog (363M)
- #dogsofinstagram (303M)
- #dogs (164M)
- #instadog (114M)
- #doglover (93.7M)
- #dogoftheday (82.M)
- #ilovemydog (49.6M)
- #rescuedog (26.2M)
- #doglove (23.4M)
- #dogphotography (19.2M)
- #dogmom (17.5M)
- #dogmodel (10.5M)
- #Dogsitting (10.1M)
- #Dogofinstagram (9.7M)
- #dogtraining (8.4M)
- #doglife (6.1M)
- #Doggrooming (6.1M)
- #Doginstagram (4.1M)
- #doginfluencer (1.9M)
- #dogboarding (1.7M)
- #dogsmile (1.7M)
- #Dogselfie (1.7M)
- #dogpics (1M)
- #doggram (1.5M)
- #Dogadventures (1.3M)
Fitness Instagram hashtags
- #fitness (514M)
- #gym (250M)
- #workout (214M)
- #health (162M)
- #fitnessmotivation (137M)
- #bodybuilding (132M)
- #healthy (119M)
- #yoga (116M)
- #running (88.3M)
- #body (63.3M)
- #run (59.9M)
- #fitnessmodel (59.4M)
- #gymmotivation (54.7M)
- #cardio (51M)
- #fitnessaddict (45.5M)
- #fitnessjourney (38.4M)
- #getfit (35.3M)
- #fitmom (29.1M)
- #workoutmotivation (24.8M)
- #gymrat (22M)
- #fitnesslifestyle (17.4M)
- #yogainspiration (16.7M)
- #sweat (16.1M)
- #strengthtraining (12.3M)
- #gymgirl (10.5M)
Art hashtags for Instagram
- #art (1B)
- #photography (1B)
- #artist (310M)
- #drawing (283M)
- #artwork (193M)
- #digitalart (135M)
- #artistsoninstagram (110M)
- #draw (104M)
- #instaart (92.8M)
- #artoftheday (76.5M)
- #contemporaryart (66.6M)
- #paint (54.5)
- #abstractart (46.8M)
- #artgallery (43.6M)
- #artistic (28.3M)
- #artofinstagram (22.9M)
- #artcollector (16.9M)
- #modernart (15M)
- #tattooart (14M)
- #urbanart (14M)
- #picsart (14M)
- #artists (13M)
- #artlover (11.1M)
- #artdaily (6.7M)
- #artjournal (5M)
FAQs
What are hashtags?
Hashtags are words or phrases preceded by a pound sign (#). They are used to categorize content on Instagram and make it easier for people to find. When you tap on a hashtag, you will see a list of all the posts that have been tagged with that hashtag.
Why should I use hashtags on Instagram?
Hashtags are a great way to get your posts seen by more people. When you use relevant hashtags, your posts will show up in the search results for those hashtags.
How many hashtags should I use per post?
Instagram allows you to use up to 30 hashtags per post, but it’s best to use between 5 and 10.
What types of hashtags should I use?
There are two main types of hashtags: popular and niche. Popular hashtags are hashtags that are used by a lot of people, such as #love, #fashion, and #travel. Niche hashtags are hashtags that are used by a smaller group of people, such as #bookstagram, #veganfood, and #hiking.
Can I use hashtags in my Instagram Stories?
Yes, you can use hashtags in your Instagram Stories. To do this, simply type the hashtags into the text box when you are creating your Story.
Can I use hashtags in my Instagram Reels?
Yes, you can use hashtags in your Instagram Reels. To do this, simply type the hashtags into the caption box when you are creating your Reel.
Can I use hashtags in my Instagram comments?
Yes, you can use hashtags in your Instagram comments. However, it’s important to note that hashtags in comments are not as effective as hashtags in captions.